Nearly 12% of Montreat Conference Center’s annual budget is comprised of funds gifted by private donors. To support the acquisition of these funds, branded collateral is developed each year which is used to solicit donations via mail, email, and social media. 

The “Montreat Happens” campaign was developed in the fall of 2022 and specifically made use of a custom, dye-cut, self-mailer. The goal was to create a piece that constituents would want to keep on display in their homes or churches. Custom illustrations were created which depict notable locations on Montreat Conference Center’s campus – the focus of a yet announced to the public capital campaign. Typefaces were also chosen to support the eventual release of branded campaign materials.